Marketing Roadmap

Your Customized Marketing Roadmap

Your Customized Marketing Roadmap

We perform a complete diagnostic on you and your skills to determine the exact steps you need to take in order to grow your business from where it is right now to where you really want it to be.

The first step to building a successful business is to make sure you have a roadmap personalized for your needs.

 

In the list below, you will see a series of descriptive phrases in six separate categories: Time Management,

Personal Development, Lead Generation, Marketing / Advertising, Internet Marketing, and Systems.

The results from this evaluation will be used to construct a customized roadmap specifically designed and

tailored to fit the needs of you and your business. This roadmap will help produce results for you faster by

sequencing the program to fit your needs.

Rate the diagnostic questions below as honestly and carefully as possible.

Rate how present or relevant each description is for your business on a scale of 0-5. 0 means it’s not

present at all or not a problem, 5 means it’s a severe problem. Use your gut instinct and don’t second

guess your answers.

Time Management

0 1 2 3 4 5
Do you feel confused and unsure what to do next on a daily basis?
Do you find it difficult to delegate work or responsibility to others?
Do you struggle to write down and then prioritize your day to day responsibilities?
Do you find it difficult to stay focused on the task at hand?
Do you find it difficult to remain on track to accomplish what really needs to get done?
Do you ever feel disorganized or can’t seem to ever locate the important things you need?
Do you have specific and written goals for the projects you want to accomplish?
Do you often find yourself procrastinating and then having to play “catch up”?
Do you feel you may be too involved in your day to day activities?
Do you ever find yourself wishing you simply had more time to get things done?

Personal Development

0 1 2 3 4 5
Do you often feel as though your work life and home life are out of balance?
Do you ever feel blocked, stuck or unsure what you should focus on next?
Do you find it difficult to visualize in order to help yourself focus?
Do you fail to see the big picture and instead focus on small insignificant things?
Do you lack confidence in either yourself or your abilities?
Do you ever feel you don’t deserve to earn more money?
Do you find it difficult to think strategically?
Do you find it difficult to attract the right people into your life?
Do you consider yourself to be a poor decision maker?
Do you find yourself frequently retreating back into your comfort zone?

Lead Generation

0 1 2 3 4 5
How would you rate your ability to generate leads?
How close are you to selecting a specific niche market?
How well do you feel you understand advertising?
How powerful is your Unique Selling Proposition?
Do you consistently use powerful and compelling offers?
Do you use frequent promotions in your business to encourage sales?
How successful are you in using direct mail to generate business?
Do you presently have any affiliate partners?
Do you have a systematic referral system in place?
Do you know how to write effective sales letters?

Marketing / Advertising

0 1 2 3 4 5
Can you describe your companies ‘ideal client’?
Does your business target niche markets?
Does your business offer guarantees (money back or otherwise)?
Is your marketing material powerful enough to generate interest?
Does your business have a strong sales process?
Are you comfortable writing copy for your website and other marketing material?
Do you have scripts for your business?
Does your business regularly collect testimonials from happy customers?
Does your business issue regular press releases?
Do you have a monthly company newsletter?

Internet Marketing

0 1 2 3 4 5
Does your website generate leads for your business?
Does your website have an offer that captures prospects names and email addresses?
Do you have an online marketing strategy?
Are you aware of what your competition is doing online?
Is a social media strategy important for your business?
Do prospects find you through organic searches online?
Do you understand how to use keyword to improve your search engine ranking?
Do you offer your prospects any type of membership or continuity program?
Do you have a strategically sequenced follow-up email campaign in place?
Do you have a blog on your website?
Are you currently ranked on Google, Yahoo or Bing?
Do you currently post videos on YouTube?
Are you using pay-per-click marketing?

Systems

0 1 2 3 4 5
How well would your business run WITHOUT you there?
Do the majority of your clients continue to buy from you frequently?
How often do you receive referrals?
How often do you define where your business is versus where you want it to be?
Do you presently have a revenue plan?
Have you ever completed a formal SWOT Analysis (Strengths, Weaknesses, Opportunities & Threats)?
Do you presently have an active marketing schedule?
Do you have established training practices in your business?
Do you currently participate a proven team building program?
How would you rate your abilities to close business over the phone?
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